Category · Martech · live data
| # | Brand | Coverage | Presence | Avg rank | SoV | Score |
|---|---|---|---|---|---|---|
| 01 | HubSpot |     | 95% | 2.1 | 5.9% | 99 |
| 02 | Salesforce | | 85% | 3.8 | 4.6% | 77 |
| 03 | ActiveCampaign | | 84% | 4.1 | 4.4% | 74 |
| 04 | Marketo Engage | | 83% | 4.4 | 4.2% | 70 |
| 05 | Adobe | | 83% | 4.5 | 4.1% | 69 |
| 06 | 6sense | | 82% | 4.7 | 4.0% | 66 |
| 07 | Demandbase One | | 81% | 5.0 | 3.7% | 62 |
| 08 | Brevo | | 80% | 5.2 | 3.6% | 60 |
| 09 | Omnisend | | 79% | 5.4 | 3.5% | 58 |
| 10 | Klaviyo | | 67% | 6.5 | 2.6% | 44 |
| 11 | Customer.io | | 67% | 6.6 | 2.5% | 42 |
| 12 | Cognism | | 66% | 6.8 | 2.4% | 40 |
| 13 | Apollo.io | | 66% | 6.9 | 2.3% | 39 |
| 14 | Abmatic AI | | 68% | 6.3 | 2.8% | 46 |
| 15 | Demandbase | | 67% | 6.6 | 2.6% | 43 |
| 16 | ZoomInfo | | 56% | 7.2 | 2.1% | 35 |
| 17 | Terminus | | 55% | 7.6 | 1.8% | 30 |
| 18 | LaGrowthMachine | | 54% | 7.8 | 1.7% | 28 |
| 19 | Ortto | | 54% | 7.8 | 1.6% | 27 |
| 20 | Mailchimp | | 54% | 8.0 | 1.5% | 25 |
Presence = share of prompts where the brand is cited · Avg rank = mean position when cited · SoV = share of voice across the category · First measured edition; trends begin next edition.
Which marketing automation brands are most cited by AI assistants?
HubSpot ranks #1 with a score of 99/100, ahead of Salesforce (77/100) and ActiveCampaign (74/100). Measured across ChatGPT, Perplexity, Gemini and Claude for the query “best marketing automation platform for B2B SaaS 2026”.
Do AI assistants agree on which marketing automation brands to recommend?
1 of 20 brands in marketing automation are cited consistently across all four engines. Gemini cites the most engine-exclusive brands not mentioned by the others, suggesting it draws on a different source mix. Consensus brands tend to have stronger third-party coverage (reviews, comparisons, editorial mentions) rather than relying on a single source.
Which marketing automation brands are invisible to AI assistants?
5 of 20 brands are cited by one engine or fewer, including ZoomInfo, Terminus, LaGrowthMachine. Being functionally invisible to AI assistants ahead of a high-intent buyer query is a growing risk for vendors with otherwise solid market presence.
How is the AI visibility score calculated, and how is it different from SEO?
The score (0–100) combines five dimensions: coverage across engines, presence rate, average rank when cited, share of voice, and citation consistency. Unlike SEO, it measures whether a model names your brand inside its synthesized answer — not whether a link ranks on a results page. Full methodology at /methodology/.