Insights
Understanding AI visibility.
Plain-language explainers on how AI assistants surface brands, why it differs from search, and what moves the needle.
Paid placement does not move the index
ChatGPT advertising reached 31 countries in August 2026. It changes what sits beside the answer. The index measures what sits inside it — and that distinction is the whole point of the score.
SourcesHow review platforms multiply your AI citation odds
G2, Capterra and TrustRadius are not a marketing afterthought. A complete, active profile measurably increases the odds an assistant names your brand.
FundamentalsWhy AI visibility is not SEO
Ranking first on Google and being named by ChatGPT are two different games — and confusing them is the most expensive mistake B2B teams make.
How it worksHow AI assistants choose which brands to cite
The chain of decisions behind every AI answer — and what actually shifts the odds in your favour.
MethodologyThe five dimensions of AI visibility, explained
A single score hides where the problem is. Visibility breaks into five distinct dimensions, each a different way a brand wins or disappears.
Go-to-marketThe invisible startup problem: funded but uncited
A startup can raise a round, ship a strong product, and still be missing from the AI answer. Here is why — and what it costs.